Expand your Food and Beverage Products into New Markets

Are you a South African FMCG non-perishable food company eager to expand your horizons and tap into the vast potential of the Chinese market? 

Shethal, your dedicated development partner based in Beijing, is here to guide you every step of the way.

Gain market access

Create strategic product sourcing and placement in firstly expat communities and further create insights for the Chinese shopper that also visits the expat communities for international products.

Non-perishable items

Non-perishable items, such as canned foods and sauces, showcase the diverse and exceptional flavors of South African cuisine.

High-Quality Food Products

South Africa is renowned for its high-quality food products, meeting the demand for premium offerings in the Chinese market.

Rising middle class in China

The rising middle class in China seeks status and quality in their purchases. South African products can position themselves as a symbol of status and exclusivity, catering to the discerning tastes of Chinese consumers.

Taste for Global Flavors

Chinese consumers, influenced by travel and global exposure, are increasingly open to trying new and exotic flavors.

Online Distribution Channels

The trend of online shopping is thriving in China, especially for non-perishable goods.

Why South Africa?

BRICS Advantage

Germany, Italy and France have already established their product lines firmly in major cities in China and with South Africa being a BRICS member there is most definitely positive potential for our products to be well accepted.

South African embassy in Beijing

We work closely with the South African embassy in Beijing. A long standing relationship with the local Business Chinese network

Expat Community

We strategically source and place products, initially targeting expat communities and later influencing Chinese shoppers in these communities for international products.
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Why chose us?

Strategic Location

Based in Beijing and is well placed to see clients in person and able to do due diligence more effectively

Distribution Networks

Establishing a strong presence requires strategic partnerships. Shethal leverages an extensive network of distributors, retailers, and industry contacts to connect your products with the right channels. We focus on building lasting relationships that contribute to your long-term success in the Chinese market.

Regulatory Compliance Assurance

Navigating the regulatory landscape in China can be complex. Shethal takes the guesswork out of compliance by providing thorough guidance on product registration, labeling requirements, and quality standards. We ensure your products meet all necessary regulations for a smooth and successful entry into the Chinese market.

Tailored Market Entry Strategies

Every product is unique, and so is every market entry strategy. Shethal specializes in crafting personalized plans that align with your brand identity and resonate with Chinese consumers. From packaging design to market positioning, we ensure your products stand out in a competitive market.

Expertise in Chinese Market Dynamics

We understand the unique challenges and opportunities within the Chinese market. With our extensive knowledge of local consumer preferences, regulatory landscapes, and distribution networks, we are well-equipped to help your non-perishable food products thrive

Our Process

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Sign MOU Agreement

Provide Selected Product Lines

Provide Costing on a CIF Basis

Discuss Remuneration Options

Contact us

Explore the untapped potential awaiting your brand.

Seize the opportunity to introduce your non-perishable food products to the discerning Chinese market. Shethal’s strategic expertise and strong network in Beijing make us the ideal partner for your successful entry into China. Let’s embark on a journey together, bridging South African quality with Chinese excellence.